Cause Related Marketing

Events_NCL Breakaway_2013_Chris Cook_Ellie SimmondsWhen price and quality are about the same, 93% of consumers are likely to switch to brands that are attached to a cause. And a significant number (65%) have done just that in the past 12 months.*

Cause related marketing is a mutually beneficial way for your business to work with Just a Drop to generate funds, with a percentage of profits, or a specific amount, donated to the charity from the sales of goods or services. The benefits to your company include improved public perception, access to new opportunities and increased market reach.

Below is a selection of the companies currently supporting us through cause related marketing initiatives:

  • Affordable Cars this independent car rental broker is offering customers the    opportunity to donate £1 to Just a Drop on booking
  • Aquaread the UK’s leading manufacturer of water quality test equipment, Aquaread donates £10 for every product sold
  • Braveagle has pledged to donate 25 Euros from each of their training courses  to Just a Drop, as well as fully supporting the team’s communication activities
  • Enhance – has pledged to make a donation from every bottle of Enhance sold
  • Footloose Adventure Travel – has pledged to donate 10% from each holiday booking made via their website
  • Getabed as part of their 21st birthday celebrations, accommodation supplier getabed is donating 21p from every booking to Just a Drop
  • H2WOW – Just a Drop is receiving a donation from each reusable water filter bottle sold

*Source: Cone Communications 2011 Corporate Responsibility Report.